About us

Welcome to Carl Austin

Carl Austin is a small but passionate T-shirt printing company born in the heart of London.

Our story began in one of the most unlikely places — a spare room in a family home. Founders Carl Keaton and Austin Jackson, two young creatives with a shared love for design and street culture, decided to turn a simple idea into something real. With a basic heat press, a stack of blank shirts, and plenty of late-night experimentation, they began printing T-shirts from a small room in Carl’s family home.

What started as a simple side project quickly grew into something much bigger.

Friends began asking for custom designs. Local creatives wanted small print runs for their own brands. Before long, that spare room had transformed into a busy workshop filled with sketches, fabrics, and the constant rhythm of printing presses working late into the night.

Our Mission

At Carl Austin, we believe great clothing starts with great ideas. Our mission is simple:

• Create high-quality custom T-shirts

• Support small brands and independent creators

• Turn bold ideas into wearable designs

Whether it’s a single custom piece or a full batch for a new clothing label, every shirt is produced with the same care, attention, and pride.

What Makes Us Different

We’re not a giant factory — and that’s exactly how we like it.

Being a small, independent business allows us to focus on what truly matters: craftsmanship, creativity, and personal service. Every design is handled with care, every order matters, and every customer becomes part of our journey.

From Spare Room to Growing Brand

Although Carl Austin began in a spare bedroom, the vision has always been bigger. We’re building a brand rooted in creativity, community, and the belief that anyone with a great idea should have the chance to bring it to life.

And this is only the beginning.